Paris 2024 Olympics Achieve Unprecedented Global Engagement According to IOC
The IOC declared the Paris 2024 Olympics as the most followed in history, with 84% of a potential audience totaling around five billion people engaged across various platforms. Viewers watched an average of nine hours of coverage, increasing by 20% from previous Games. Social media interactions soared to 412 billion, marking a 290% rise. The results suggest a robust global appeal and highlight the importance of the Olympic Movement’s mission in contemporary society.
The International Olympic Committee (IOC) announced on December 5 that the Paris 2024 Olympics have set new records for viewership across television and social media platforms. IOC President Thomas Bach reported that approximately 84 percent of the potential global audience, equivalent to around five billion individuals, followed the Olympic Games. On average, viewers spent about nine hours engaged with the coverage, reflecting a significant 20 percent increase compared to the prior edition of the Games.
In France, the host nation, 95 percent of the audience tuned in, averaging an impressive 24 hours of coverage. Additionally, social media engagement skyrocketed, with the Games recording 412 billion interactions, a remarkable 290 percent rise from the last Olympics. Bach emphasized that Paris 2024 showcased the Olympic Games’ unparalleled global appeal and highlighted that the Olympic Movement’s mission to promote unity in peaceful competition is becoming increasingly significant in today’s divided world.
The data regarding the Paris 2024 Olympics’ record-breaking engagement stems from a comprehensive assessment conducted by global firms such as Nielsen, Ipsos, and Publicis Sport and Entertainment. A survey involving over 55,000 participants across 18 countries, aged between 13 to 65, measured audience engagement on traditional media platforms and social media. The results underscore the evolving landscape of viewership, with significant implications for the future of the Olympic Games, particularly concerning their relevance among younger audiences.
In conclusion, the Paris 2024 Olympics have achieved historic viewership levels, establishing themselves as the most followed Games to date. With over five billion individuals engaged globally and substantial social media interaction, these findings suggest a positive trajectory for the Olympic Movement, particularly in fostering unity and relevance in modern times. The figures indicate that the Olympic values resonate strongly, especially with younger generations, making these Games a pivotal moment in Olympic history.
Original Source: www.straitstimes.com
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