We Are Pi and Nike Showcase Inclusivity Through Paris Olympics Film
We Are Pi and Nike celebrate the Paris Olympics with the film ‘Crois Pas Qu’on Dort,’ which has been in production for seven years. The project includes a pledge to support underrepresented filmmakers and a broad PR campaign in Paris. The film’s premiere is expected to resonate deeply with local communities, reflecting their stories on screen.
We Are Pi, in collaboration with Nike, has highlighted the Paris Olympics with the film ‘Crois Pas Qu’on Dort,’ which took seven years to develop. This film is currently running in French cinemas, celebrating the event’s vibrant memories. The campaign also includes outdoor advertisements in Paris and an extensive PR and digital campaign orchestrated by We Are Pi, with media support from Initiative.
As part of their commitment to inclusion, Pi Studios and Nike launched the Crois Pas Qu’on Dort Pledge. This initiative aims to recruit, train, and nurture underrepresented filmmakers and foster their careers, ensuring that the production crew reflects the local communities. Alex Bennett-Grant, founder and Executive Producer of Pi Studios, emphasized the impact of the film on local youth, stating the experience of seeing their stories on screen is profoundly powerful.
Nike has articulated that ‘Crois Pas Qu’on Dort’ represents the climax of a seven-year dedication to authentically showcase the experiences involved in pursuing athletic aspirations. The collaboration highlights a significant effort towards inclusivity within the filmmaking industry, particularly for individuals from diverse backgrounds.
The Paris Olympics have left a lasting impression on the global audience, and the collaboration between We Are Pi and Nike is a testament to the power of storytelling in showcasing athletic dreams and diverse narratives. With the film ‘Crois Pas Qu’on Dort’ as the centerpiece, this initiative not only celebrates the spirit of the Olympics but also emphasizes the importance of representation within the film industry. The pledge to develop underrepresented filmmakers reflects a broader societal commitment to inclusivity and diversity in creative spaces.
In conclusion, the partnership between We Are Pi and Nike for the Paris Olympics serves as a significant move towards celebrating inclusivity and representation in the film industry. The film ‘Crois Pas Qu’on Dort’ is more than just a cinematic endeavor; it is a platform for diverse voices and experiences. Such initiatives are essential for fostering a more inclusive environment for future filmmakers and creatives within the industry.
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